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About BELLA BY EMMA

BELLA by Emma is a Singapore-based bag brand founded in 2022, creating functional, versatile, stylish bags for everyday life. We are committed to offering high-quality, practical bags that combine style and functionality — all at an affordable price.


High Quality Material


At BELLA BY EMMA, all materials and hardware used in our bags are carefully handpicked by our team. We use high-quality, durable materials such as soft, water-resistant nylon and premium vegan leather, sourced from trusted suppliers to ensure long-lasting bags. Our vegan leather closely resembles the texture and durability of genuine leather, allowing customers to enjoy stylish, versatile, and high-quality bags at affordable prices.


The Cloud Series is our signature line of puffer bags, made from soft, water-resistant nylon and padded with wool for a light, fluffy touch.

Original Designs


To embed a sense of exclusiveness in our products,  we design all our products in-house from scratch, personally source for materials used in production and only work with long-standing manufacturers.

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