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for ORDERS ABOVE SGD 60

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free monogram available

on small products


BELLA by emma is a Singapore online fashion brand founded in 2019, specialising in the retail of handcrafted bags, small products and its accessories. We aim to empower and inspire people to exude self-confidence and positivity while being in their truest self and style. We keep our prices affordable to ensure that fashion do not come with a hefty price tag. 

Soft-gold Toned Bunny Logo

We are huge bunny lovers as owners of 2 lovely bunnies! We are so in love with them that our brand logo is inspired by them. The bunny logo, which is designed in-house and custom-made, can be found on all of our products. The soft-gold tone of our logo adds a subtle fun to our products.

High Quality Vegan Leather


BELLA by emma uses high quality materials sourced from long-standing and trusted suppliers. We do not use real animal leather in the production of our products. Instead, our team carefully source for vegan leather which resembles the durability and texture of genuine leather so that our customers enjoy good quality products at affordable prices.

Original Designs and Handcrafted Products


To embed a sense of exclusiveness in our products,  our dedicated team creates original designs from scratch, sources for materials used in production and delicately handcrafts every product we deliver, in house. As such, every piece is born original and sparkle in its own ways.

Name Personalisation Services


We provided free name personalisation on small leather products such as cardholders, luggage tags and pouches. This is a complimentary service provided by BELLA by emma for customers to own fashion pieces which are one of a kind, and also to delight their loved ones with personalised and customised leather items.